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Podcast stars are inking massive nine-figure deals. Here’s why companies are writing the big checks работа эротический массаж
Podcasting superstars are taking their fame to new heights as media companies offer nine-figure deals for the rights to their shows.
NFL brothers Travis and Jason Kelce’s $100 million deal this week with Amazon’s podcasting studio, Wondery, marked the latest high-priced deal in 2024, highlighting a major shift in the audio landscape as top streaming platforms distance themselves from exclusive broadcast deals in favor of distribution and advertising rights.
In recent months, SiriusXM inked a $100 million deal to acquire the distribution rights for the popular “SmartLess” podcast hosted by Will Arnett, Jason Bateman and Sean Hayes. Spotify signed a new multiyear deal with Joe Rogan worth up to $250 million, announcing that his podcast, the platform’s top-performing program, would no longer be exclusive to the audio app. And earlier this month, Alex Cooper departed Spotify in favor of a three-year, $125 million contract with SiriusXM that granted the platform exclusive ad and distribution rights to her sex and relationship podcast, “Call Her Daddy.”
The eye-watering figures mark the return of major podcast companies paying stars enormous sums for their audio programs, but with a twist on their previous business strategy. Rather than banking on unproven stars who might fail to deliver on episodes or a massive audience, companies are increasingly inking advertising and distribution deals to publish the shows across competing platforms.
Podcasting superstars are taking their fame to new heights as media companies offer nine-figure deals for the rights to their shows.
NFL brothers Travis and Jason Kelce’s $100 million deal this week with Amazon’s podcasting studio, Wondery, marked the latest high-priced deal in 2024, highlighting a major shift in the audio landscape as top streaming platforms distance themselves from exclusive broadcast deals in favor of distribution and advertising rights.
In recent months, SiriusXM inked a $100 million deal to acquire the distribution rights for the popular “SmartLess” podcast hosted by Will Arnett, Jason Bateman and Sean Hayes. Spotify signed a new multiyear deal with Joe Rogan worth up to $250 million, announcing that his podcast, the platform’s top-performing program, would no longer be exclusive to the audio app. And earlier this month, Alex Cooper departed Spotify in favor of a three-year, $125 million contract with SiriusXM that granted the platform exclusive ad and distribution rights to her sex and relationship podcast, “Call Her Daddy.”
The eye-watering figures mark the return of major podcast companies paying stars enormous sums for their audio programs, but with a twist on their previous business strategy. Rather than banking on unproven stars who might fail to deliver on episodes or a massive audience, companies are increasingly inking advertising and distribution deals to publish the shows across competing platforms.
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